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General rates
| Feature | Nationwide | Farmers | Winner |
|---|---|---|---|
| Avg annual rate | ~$1,683/yr | ~$1,768/yr | ✓ Nationwide |
| NAIC complaint ratiolower = fewer complaints vs. industry avg | 0.63 — excellent | 0.86 — good | ✓ Nationwide |
| Credit: excellentrate change for excellent credit | -14% | -10% | ✓ Nationwide |
| Credit: fair / poorrate change for fair credit | +28% | +24% | ✓ Farmers |
| Young drivers · 18–24surcharge vs 35–54 baseline | +15% | +17% | ✓ Nationwide |
| Drivers 55+discount vs 35–54 baseline | -8% | -7% | ✓ Nationwide |
| Homeowner discount | -8% | -7% | ✓ Nationwide |
| Multi-policy discount | -6% | -6% | — |
| Lapsed coverage penaltysurcharge for coverage gap | +15% | +14% | ✓ Farmers |
| How to buy | Online + agent | Agent only | — |
| Telematics program | SmartRide | Signal | — |
About Nationwide
Best-in-class complaint ratio. Vanishing deductible rewards drivers who stay claim-free year over year. In this comparison, Nationwide has the advantage on avg rate, complaints, excellent-credit rate. Best for: Vanishing deductible & claim-free drivers.
About Farmers
Strong agent network in the West and Southwest. Above-average pricing, but solid claims satisfaction. In this comparison, Farmers has the advantage on fair-credit rate, lapsed-coverage penalty. Best for: Full-service agent experience.
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